Elivena is a wellness and medical e-commerce brand offering premium health and longevity products. In collaboration with the Forga team, I designed new responsive components, including a global header, hero section, and cart page, to elevate the brand’s digital experience and enhance conversion flow.
The challenge was to organize a large catalog of specialized medical products into a clear, premium interface while keeping the experience user-friendly. The new pages needed to integrate seamlessly with the existing system and reflect the brand’s professional yet aspirational tone.
I created a modular header and navigation system with structured dropdowns, a visually engaging hero promoting offers, and a responsive cart page optimized for usability. Clean typography, balanced spacing, and a cohesive color palette ensured an elegant, intuitive shopping experience.
The new layouts improved navigation clarity, user engagement, and product visibility. The updated hero helped highlight key promotions effectively, while the refined cart and header enhanced the checkout journey — setting a scalable design foundation for Elivena’s future e-commerce growth.